Contact Baughan and Company, www.rocksolidsite.com
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Market Advantage
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In order to sell you must first get found!* Of course... that only makes sense! When you enter "country inn" at a search engine, you don't get (or want) a list of grocery stores. Problem: If you describe your place only as a country inn, then your site will be lost among over 37,000 others. So, you specify your state. But would you say, for example, "New Hampshire" or "NH?" Answer is: people look for one by a factor of over three to one over the other. Your choice of which keyword or key phrase to emphasize can help determine where you may place in the search engine in relation to your competition. |
Suppose your special feature is "fireplace." Do you emphasize "country inn" with a "fireplace" or a "bed and breakfast" with a "fireplace?" Well, in one end-of-winter month that we tested, the score for one key phrase combination was over 90, while the other combination returned zero. Goose egg. Nada. Now, these are not Web sites that are using the terms. These are actual searches performed by patrons. Customers. Walking, talking wallets. Sure, you could use all these terms. The question is, which might you emphasize to achieve the highest search engine impact? |
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1) When you first join the program, we will analyze your Home page for its search engine effectiveness.
2) As a result of that analysis, we will issue a Meta Tag Optimization Report so that you know what you currently have that might work ... or not. 3) As a result of that analysis, we will conduct research to help determine what key words and key phrases people are actually using at search engines to find what you offer. We will provide this Key Phrase Entry Report to you, as well. So, when required, you may instruct us to make changes to your site to keep on top of current trends. This activity should be a central part of your on-going approach to Web site optimization. |
4) A Log Analysis Report is generated if we have access to your system's logs. This shows you -- within the logging capability of your server -- what is already working effectively for you. We can help you to understand how visitors use your site, as well as what types of information they were looking for when they found you. This is another tool to help you orient future development for maximum effectiveness. 5) You will review both reports so that you may pick those approaches which are most important to you. 6) Web page design is not included in this program. However, you may engage us at our regular list price to spruce up the language on that page to reflect those key words and phrases which you desire. 7) A Link Validity Check analyzes your site to verify that all links are still valid -- both internal to your site and between you and other sites. 8) After completion of updates, we can for an additional fee submit your site to major search engines & directories. Note that the submission service is limited to those which do not charge a fee for your presence. For those which you want and that do charge a fee, you will be responsible for their fees too, but we can handle the mechanics of submission as part of our service. |
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The above service may be obtained either a la carte, or as part of an on-going program. The above Log Analysis Report and Validity Check cover your entire site, as accessible. The Meta Tag Optimization and Key Phrase Entry reports are done for your Home page. If purchased as a one-time service, the basic cost covers your Home page as described above. We can also provide Optimization and/or Phrase reports for other pages at a modest cost/page. |
Note: for many Web sites -- which offer a single product or service -- a separate Key Phrase Entry Report would not substantially change from one page to the next. However, if your site offers multiple products/services, the Key Phrase research can also be performed on these pages, at a reduced price. If purchased as an on-going program, the base costs associated with the above are to get you started. You may have your information updated on a quarterly basis at a greatly reduced price. In this way you may easily keep your Web site atop current market trends. |
You can put this program to work for you today.
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