Baughan and Company, rocksolidsite.com rock solid site

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Baughan and Company, rocksolidsite.com rock solid site

What is the real cost
of your Web site?

Our Web site design cost is about 1/3 less than many. Yet... is it possible to include words such as affordable and quality, and perhaps value added, all in the very same sentence as low cost, even for Web pages as low as $25 each?

Yes, it is. In fact... we just did.

 
 

At the same time, you might obtain domain name registration, Website hosting, and major search engine submission for free. You could even have just a basic site produced for as little as $275.

A price by itself, however, is meaningless. The trouble is that almost any price you see these days can be misleading -- intentional or not. In the grocery store, would you pay more for a gallon of "spring water" or for "well water?" What if you knew that the whole town used that very same water supply? Only the hole in the ground changes. Why, that even makes the spring water common "tap water," doesn't it? Now how much would you pay?

It's about the same with Web design -- it's a matter of perceptions. Run a search on Web site design cost, then review the 6,320,000-odd pages that come back, and see how many straight answers you can find. The best we at Baughan and Company can do is to cut through some of the competitive fog, and to show where we stand in comparison.

When measuring one vendor against the next you need to ask, as we indicated above, "Is it tap water or spring water?" What you will get for the price will tend to vary. See why such figures don't mean much, and where we save you significant up-front cost.

That "as low as," for example... The typical 8-page Web site usually contains all of two pages that can be pumped out for just $25. That sounds somewhat like your local grocery store's special on apples this week, doesn't it? Grocers call it a "loss leader" -- sell something at a little above cost because you'll make it back when they get to the "meat" department. So, while true, you can't bank on that for a whole site... not if the site is going to be any good, anyway.

Does it make sense, then, to compare based upon a cost-per-hour?

Hourly rates in the marketplace:

  • Amateurs often charge in the $30-$40 per hour range.
  • The low price developer is in the $75-100 per hour range.
  • The mid-price developer is in the $125-150 per hour range for the same product.
  • The overpriced (at least, for what most site-seekers want/need/get) developer is often in the $250 per hour range.

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Our own Web design time is billed at about 1/3 less than our real competition. So that puts us well-entrenched in the low price range. Straight. Simple. Clear-cut.

Still ... how do you translate this into the size of Web site that you will get? If you want to get really confused, try evaluating cost based upon what looks like a simple table:

Home page
Complex Web page
Typical site page
Simple Email form
Simple site page

$90-$150
$70-$100
$35-$45
$25-$35
$25-$35

However, this begs the question. What you are really getting for the price? Is a $35 page here worth as much as a $70 page there? That's a very important point when comparing one vendor to another. We'll hold our approach up against anyone's!

For a proper evaluation, you really need to ask a couple of questions::

  1. "How much will it cost to obtain a Website which includes..."
  2. "How much can you provide within a budget of $..."

State it in real dollars and we, in return, will give you an idea of what approach might best work for you within your budget. This way, you need not never fear a developer "fudging" of a price to come up to everything you can possibly afford. In our own case, you can always compare our proposal to our standard price list.

Look especially for those special phrases -- no extra charge, cost is further reduced, already included in our price, same price, at no extra cost, and free items. They are for real.

Consider also what's meant by support. Do you get any? Or are you left on your own after the site is up and running? The support you receive may be the biggest bargain of your entire purchase.

 

 
©2005 Baughan & Company. All rights reserved.
"Put sell in your site" TM and "A Path over the Rocks"TM
are Service Marks of Baughan & Company.